I always loved the Old Spice ads but there, I must say I’m kinda disappointed. Where’s the former man ? This one does look weak besides, from my point of view it’s a REALLY bad casting choice. Well, we still have the Page 3 version to comfort ourselves… Who will be the next Old Spice man ?
Does anyone know the Toy Agency ? I don’t understand why we didn’t hear about those guys before ! They signed a brilliant ad for Bic, already very present from the beginning of the year (with the Human Curling). This is simply genius. Who doesn’t know this mythic 4 colours pen, this is all our childhood… And the occasion to revise your general culture 
Those ads (altogether 8 prints) associate humor and poetry with a lot of ingenuity and simplicity…Like they say, less is more ! I love this kind of minimalism ads, don’t you ?
All the prints here
You said shopping bags ?
Some advertisers likes create single bags to catch the attention of the consumers.
Admit it, most of us don’t really pay to the bags given in the shops when we buy something. Actually moste of them are not very esthetics and they all look alike.
But, here you have some funny examples !
The advertisers should be be inspire because this ones are very creative.
Simplicity, elegance and modernity are the adjectives which defines the now logo of La Poste.
They give up the inescable color yellow to hihlight the 3D bird with a blue gradient. The logo is sober and to register in innovation. It modernize the image of the company face to the market’s opening.
The typography is more professional and now not in italic. The typography’s color goes with the new pictogram.
In this way, La Poste wants to show that the company turns towards the future.
All of you know the slogan “Mars, and it restarts !” ?
This year, the chocolate bars’ brand decided to concentrated its efforts on its slogan by applying it to the letter for its new campaign.
The two next visuals underlined the fact that take a Mars will give courage ans strenght even face to a hard situation. This two situations are extremes but they reflect the good message !
Two years after the “rolling babies”, Evian is going to broadcast it new spot, still about the youth. The spot presents men and women, wearing a white tee-shirt with a baby body print on it.
The song is the famous Tom Tom Club “Wordy Rappinghood”, remixed by Uffie and DJ Medhi.
You can become a actor in this spot on the mobile application, availabled on letsbabydance.evian.com and the Apple Store.
Veet’s new spot, called “Mon Minou tout doux” has been suspended by the hair remover brand.
The spot was showing a cat dancing et singing a song about integral wax. People has been very chocked by the lyrics, so the brand Veet was obliged to suspend this campaign, created by Mobiz Agency.
The Agency has been clearly inspired by the Wilkinson campaign : the spot was quiet similar, a girl was singing about the same subject but the lyrics were more implied.
Do you want to feel fine during just one sec ?
Then just take a look at the new Ray-Ban campaign called « Never Hide : Tomatina, by Ray Ban » which is available on screen (unfortunatly only in the USA) since 2011 but that you can watch just right here.
The ad is actually a tribute to the Tomatina Festival which occures every year in Valence !
Realized by the Cutwater Agency based in San Francisco and by the director ZDC, this ad is just a pleasure for the eye and ear thanks to the incredibly good link between images and music !
Since march 2011 is available on the internet a SmartWater virale video made by Jennifer Aniston. Some marketing experts are almost talking about the « Jennifer Aniston’s Sex Tape ».
This video consists in seing the actress trying to find a way to make people watch it. It is as funny as great to meet once again our « Rachel » who’s really missed by her fans since the end of the Friends’ show.
The atmosphere is pure and cosy and during almost 42 minutes and 40 sec we can see baby dancing on the famous Dirty Dancing song, a parrot admiring « Rachel’s hair », and so much more.
Enjoy !
Here it’s the new Nina Ricci’s advertising about her new perfume L’Air.
It was inspired from the old Godard’s films and illustrating the New Wave that used to be also deepling present into the french director.
The woman short-hair-cut, the car and even the sunglasses… Everything in the ad make us feel like we’re in 60’s.
The New Wave is definitely the word that represents that new perfume that Nina Ricci really wanted to replace the old one called « L’air du temps ».
This new perfume is supposed to represent a young and free woman, self confident… It is an bewitching perfume, especially for to the 30 year old woman.
That campaign was realized by Ryan McGinley, and the music is one of the Velvet Underground songs called « After Hours ».
It is available on screen since a week.
Enjoy !
