Caribou

Eurostar revealed its new identity the 30 March.

It took a year and a half to the british agency SomeOne and many steps of studies with Eurostar’s customers to change their logo.

Now, the brand which make us travel, has a logo sleeker and more chic corresponding to its development. Indeed, as the company develop its train network in Europe, the “e” refer to Eurostar and Europe.

The company presented the new logo to the press at the Renaissance Hostel (located within Saint Pancras’ sation in London). To mark the launch of this new identity, Eurostar installed a 3D statue of the new logo in the middle of the hall.

Amelie.

The long version of the new ad for the perfume Coco Mademoiselle by Chanel is broadcasted on television since yesterday.

Kiera Knightley plays the muse of the perfume during 3.20 min. The video was realized by Joe Wright, the english director of Pride & Prejudice. This is the second collaboration between the actress, the director and the brand Chanel, last time was in 2008.

This is probably the longest television spot for Chanel. Most of TV ads, for any brand, are usually about 20 or 30 seconds because TV media buying cost a lot of money. So, we can guess that Chanel has a big budget for this campaign.

Enjoy the video !

Amelie.