New campaign for the Gallics !

affiche asterix1Parc Asterix launch its new campaign for its reopening the April 9 next.

The parc wanted to change its way to communicate and assert themselves through a new advertising campaign. This campaign brokes with the older and uses Gallic humour.

It appealed to the agency Extrême to create this campaign. ” This new campaign gives up the highlighting of Asterix and Obelix and proposes to turn the lever comparison without denigrate its competitors ” said the agency. They use humour to comparate Disneyland Paris.

This campaign declines in radio, press, posters and naturally on web.

Here are some posters :

Amelie.

pa


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