Unless you lived in a cave for the past three years (and in that case, welcome back among us) you must know there’s a quite important event tomorrom April 29th… A royal event. The wedding between the lovely Kate Middleton and William of Wales of course ! Everyone’s talking about it, and that gave ideas to advertising executives (here). I don’t think tomorrow’s gonna be so … fun ?
The french brand has offered the chance to «liking» their products as people does on Facebook, in real life !
At their stand in the AutoRAI Motorshow, they dispose smartcards to allow visitors to connect on Facebook. If someone liked one of the Renault cars, his choice would be automatically posted on his facebook wall.
Renault had a great idea, because they presented their cars to visitors and all visitors facebook friends in the same time.
Parc Asterix launch its new campaign for its reopening the April 9 next.
The parc wanted to change its way to communicate and assert themselves through a new advertising campaign. This campaign brokes with the older and uses Gallic humour.
It appealed to the agency Extrême to create this campaign. ” This new campaign gives up the highlighting of Asterix and Obelix and proposes to turn the lever comparison without denigrate its competitors ” said the agency. They use humour to comparate Disneyland Paris.
This campaign declines in radio, press, posters and naturally on web.
Here are some posters :
Amelie.
