After Bic, the great Eric Cantona keeps going in offbeat humour with Pepsi… and it’s going to last ! Indeed, our national star sogned a several years’ contract with PepsiCo France. Here, our national star introduces himself to the “Kaira Shopping” in order to make the Pepsi ad with them… Mission accomplished Eric !
Very stylish (as always) and in exclusivity for Foot Locker, discover the brand new Nike Air Max Lunar, and the brand new ad here. The young football prodigy Mario Balotelli (who obviously prefers shoes to shirts…) invites us in his Manchester’s apartment, in weightlessness in order to illustrate the shoe’s lightness… Bellisimo !
On the 1st of January 2011, Nike has became the official sponsor of the Soccer French Team. The objectives of the advertising campaign were to regild the team’s image, mainly because of the fact they failed during the 2010 World Cup. It is also to show the fact Nike reaplace Adidas, to enlarge the brand visibility. Finally, the objectif was to present the new shirt.
Display and TV Spot have been done for that campaign.
The major element of the ad is the presence of several personnalities as Eric Cantona, Oxmo Puccino or even Marianne, which represente the France values. Moreover, loads of cultural éléments as the slogan « Vive le Football » recalls the « Vive la France » from Charles de Gaulle, on the 18th of June 1940. And the Cyrano de Bergerac monologue raised by the voice of the Oxmo Puccino rapper also represents the France culture.
The Adidas’ Advertising campaign is available on the internet and on TV since March the 16th and it is considered as the biggest campaign of the company’s history.
It was intended to touch almost 75% of the 15-24 in only 4 days as it is twice powerful than the last one, which was done during the 2010 World Cup.
The objectives were to present the new communication of the brand and also to erase the borders by making the brand more everyday life, more accessible.
The ad is mainly based on the new slogan « Adidas is all in » which reveals that Adidas can satisfy every consumer’s needs and that reaplace the old one « Impossible is nothing » which illustrate the old competition’s and effort’s values of the brand.
Many different medias have been used as almost 3000 TV’s spot have been broadcasted during 5 weeks, display have been employed and almost 30% of the budget have been used for the teasers which are available on the internet. Finally, some concerts are organized in the countries which are the main consumers.
This ad is also original because loads of celebrities have been invited to participate to it as David Beckham, Derrick Rose or even Katy Perry, and that illustrate the brand’s envy to enlarge the target.
