Caribou

For many years now, Pulco has been considered as a fresh summer drink for lazy people overcomed by the heat. Every year, the brand broadcast a spot with a Mexican boy who could’nt stand working in summer, hence their famous slogan : «It’s to hot to work !».

But this year, the new campain is totally different. The spot shows five girls wearing fur coats and gloves in the desert. During all this video they’re singing about the heat and dancing around warmer.

The message ? In spite of the heat, those girls stay as fresh as the drink. Although this commercial is quiet good,  people has been very disappointed because the campain doesn’t match with the Pulco identity at all.