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Evian launches a new international campaign dealing with babies! Do you remember of the successful advertising with babies on rollers? Evian and BETC Euro RSCG do it again with “Baby insie”. They keep using the same principle: Evian makes you express your own youth.

The video is a stop motion of women and men portraits wearing the “Live young” T-shirt. Thanks to the scrolling pictures, it seems that the t shirt is moving and a dancing baby appears.

This ad music is DJ Mehdi and Uffie’s one, called “Wordy Rappinghood”.

To go with the campaign the web site letsbabydances.evian.com and the iPhone application called « baby dance » allow you to take yourself in picture and to take part in the longer video clip record!

Summer is coming soon with sun, beach, sea … In Australia, the health department of the government has launched a huge campaign to raise public awareness called “Don’t be a victim”. The aim is to make people, mainly young people and teenagers, aware of the skin cancer’s risks.  

In order to make a deep impression on people’s mind, the advertising Euro RSCG has the idea to reconstruct a huge crime scene on Bondi Beach: 1700 beach towels representing corpse line were spread on the sand.

Theses towels symbolized the 1700 dead people every year because of bad sun effects. Indeed, judging a government study, Australia is the country the most affected by cancers and other “sun diseases”. Australian people have four more chances to develop a skin cancer than any other person, and two autralian out of three have a disease caused by the sun before their 70 years old.

see video : http://blogopub.tv/cancer+serviettes+plage+bondi

For the famous St Patrick’s Day, one of the Mac Donald’s restaurants of Chicago did an impressive and original ambush marketing operation. This event has now been seen all over the world.

In order to promote the traditional Shamrock Shake (made of mint and not clover!), McDonald’s took advantage of the Chicago’s green color and put on the river bank a huge Shamrock Shake plastic cup. It’s the advertising agency “Leo Burnett” who found the idea.  

Taking advantage of the Saint Patrick’s Day and operation maintenance in the river with green biodegradable paint, McDo offered itself  a huge advertising (lore than 7 meters) with a shake plastic cup giving the feeling to be flowing into the river, giving it his green color.

On wednesday the 23th, Triumph a fine lingerie brand partner of the tv show “belle tout new” on M6 channel  which aims at glamorizing women,organizes a kind of flashmob; hundred women are waited to make a striptease in public 35 quay de la Tournelle.  A choreography is planned and will be diffused on M6 and internet for the women to train. Lady Gaga will give the rhythm of the music for the choreography.

This operation is set up for the new range’s launch of Triumph “Shape sensation”. This operation fixes the start of the fourth season of the emission.

To promote the movie Scream 4 which will be released next april the 13th, the company SDN chose a very clever way: to make one hundred tags around cinemas in Ile de France and around Paris of the famous mask of the heros and the date of release of the movie. You will say polluting way?

Here is the brilliant concept!  the tag is not made with painting but just with water and a high pressurized cleaner. So it is a ecologic, respectful towards environment, legal and it can be customizable.

For it the company brought in the fledgling company Cleancom created four months ago by the young Florian Sellem et Julien Chicha which the trade responsible is Florian Giraud. Florian Giraud declares having drown his inspiration from Netherlands where clean tags are everywhere.

This way of street marketing is from a new kind and promises a good potential, and a new field for communication and advertising.

The next 28 of march, Tropicana and its agency DDB Paris settled a giant wall of oranges Place des Abbesses in Paris (18th district). 2500 spanish oranges bought in the Rungis market were plugged in a wood wall of 2 x1,50 meters. Each orange was connected with zinc and copper to produce a chemical reaction and generated 0,7 volts. All in all, 1800 volts were generated to illuminate LED. The lights wrote the words “Energie naturelle. Tropicana”. All the oranges were recovered by Veolia to be recycled and to produce a quantity of electricity equivalent of one month of a french family consumption.

Nothing gets, everything is transformed.

On the occasion of the theatrical release of the film Titeuf : 6 April next, RTL and Posterscope agency specializing in Out of Home (Aegis Group) benefit from the tradition of April Fools to distribute stickers to paste into back. The distribution will take place  on the 1st Friday, April  in Paris, Lyon and Marseille. 80 000 copies of a fish on the famous bit Titeuf be distributed over 8 sites in Paris and two sites respectively Lyon and Marseille. Street entertainment, including comedians and broadcasters, will also take place during the day.

In Tokyo, Mc Donald’s tries the home delivery in 10 minutes ! In this enormous city, a lot of shops are open all night long, that’s why the japanese subsidiary proposes at present a service of ultra-fast delivery 24h/24. According to the first results, the most faithful customers are the guards, the male nurses and the other employees who have difficulty in going out. The direction of Mc Donald’s admits however a little surprise, because it expected more housewives’ calls occupied with raising young children, not taking either the time to go out or to cook for themselves. The experience would soon be spread to the other restaurants McDo then possibly to gain widespread acceptance in West, the Japanese subsidiary of the American giant being considered in many respects as a model, an account held by the requirement of the Japanese clientele.

For its new season spring-summer 2011, Ray-Ban invites his fans worldwide to participate to the launch. Scheduled Saturday, March 19, 2011, the starting signal of the campaign “Never Hide” will also pass through Paris.

In twelve cities and simultaneously, Ray-Ban will organize happenings where people are invited to pose. From Paris to Berlin via New York, Shanghai, Delhi, Istanbul, Austin, Rome, Barcelona, London, Rio De Janeiro and Cancun, the campaign takes a new twist by inviting anonymous and motivated to take the place of muses.
Photo shoots and video clip will be at the program before being posted on the site-ray ban.com, shared by thousands of people. To hope to be on the photos, go Saturday, March 19 Place Joffre in the 7th arrondissement of Paris, from 16h.

For its 20th birthday Kinder Bueno moves into the Auber station. From 5th April to 8th April Fererro’s brand does things with great pomp : 250m² of discovering spaces and free testings-animations. The underground surface will be divided into several wide bubbles called « little hungry spaces ». Each of them will be dedicated to a specific atmosphere such as tender, arieality etc. You will be able to enjoy your chocolate bar, relax yourself with a hazelnut massage and many others activities.

From 8am to 8pm and 9pm on Thursday

Don’t miss it or you will regret it !