ad-you-want

YouTube Good Work is a unique opportunity for creatives around the world to win a trip to the Cannes Lions International Festival Of Creativity by making a promo video for a non-profit organization of their choosing.

For those who are not familiar with The Cannes Lions Festival, it is the world’s only truly global meeting place for creative professionals in the communications industry. The Cannes Lions learning programme features 57 world-class seminars across seven days inside the Palais des Festival. Thought-leaders and experts in all forms of communications and creative thinking will together to inspire, debate and entertain at the Festival

Smart alternative to traditional associations of disparate toilet and washing hands = WICI CONCEPT!  Atelier Création JF decided to show his collection in the streets of Belfort and Montbéliard on Saturday, May 7, 2011. A good way to arouse the curiosity of people but are they going to dare to approach? It is not everyday that you can try a product like this on the street….

 Ralph Lauren has been present on the internet for 10 years and celebrates his 10^th anniversary with a great ceremony. Ralph Lauren has celebrated in October his 10^th anniversary on his website ralphlauren.com. It has been the opportunity for Ralph Lauren to make two huge events: a 4D projection on two Ralph Lauren’s buildings with a movie showing the brand history in 4D. The result is outstanding.  have a look at it

In a lot of countries, for example in Brasil, people love buying exotic and wild animals as if they were simple pets. The Non Governmental Organization SOS FAUNA set up a “funny” operation to make sensitive people about consequences of their acts. They blocked people in a elevator and kept them locked during a few time. The goal was to create a put-in-cage sensation. After a big stress, they released the people and give them a flyer which said : “Be locked in a elevator during some seconds is already scaring. Imagine if it was for the whole life”

If you want to buy furniture made of exotic wood for nothing, go on the website WeWantFurniture ! You’ll find huge promotion on furniture for example you can buy a teck table for 25€.  So cool isn’t it?  But this is too good to be true….

Indeed once you choose your product and pass command, a video comes on our screen showing all the bad effects of illegal exotic wood production from the moment the wood is cut to the moment it is delivered to the customer. Poverty, exploitation, deforestation, and climate’s effects.   This is an initiative of the WWF foundation (watch initials of the website).

It happened in London recently. The aim ? Winning much money as possible. Thanks to a QR code hidden in the city, you could earn 50 000$. How ? All you have to do was finding the QR code but be careful of the envious. Indeed, they chased you in order to steal your money. It was possible thanks to a Smartphone, its geolocation and the augmented reality. The one who found another winner got half of his booty. An innovate way to promote a product using new technologies. For sure, it’s one of the future tools of communication !

This year is the 6th times that the famous computing brand HP is the official patner of the “Festival de Cannes”.

During 11 days, Hp’s heart is going to beat on the rhythm of Le Festival de cannes.

Thanks to Publicis Dialogu agency HP takes up the codes of cinema’s critics to promote HP’s products exposed in the lounge of Majectic Hotel.

A huge tarpaulin laid on the Villa Denise. The press room and Le Grand Journal of Canal + will be completely equipped by HP.

Moreover, a Technobox will be set up in the Villa des Inrocks ’s park.

Hp promises pure cinema ’s moments!

To celebrate its 35th candels, Perrier dresses up its bottle with a vintage packaging. The brand will show its new universe ” mixology by Perrier” in trendy places of the capital.

Moreover, Perrier doesn’t stop here. Created by its faithful advertising agency Ogilvy, the new digital campaign of the brand promises warmth, crazy atmosphere and a wild screenplay to discover next june the 6th on youtube.

Perrier launches “Fresh play Perrier” because it is the official patner of Rolang Garros tournament. The best plays of tennisman will be rewarded by the prize of Fresh play Perrier.

Moreover, a limited edition named “crazy” will be launched at the end of the year.

it will be created with the colours of the tournament.

Michel et Augustin built their company from cookies and tasting and unctuous yoghourts. Their latest product of their wide range ? An amazing hazelnut yoghourt. The brand invited customers and others for a snack in the metro and precisely in the underground train of the line 9. On Avril 27th at 4 pm, it was possible to discover and enjoy the product for 1 hour. From what I’ve seen on the Facebook page of the brand, people really enjoyed it !

Renault launches its new Laguna with 4 wheels steering . To translate this visually unique steering angles, the brand shows the car on a poster with a 90 degree angle. Below every corner of a wall or a poster there is a line on the sidewalk where you can read the slogan 4 wheels for a tighter turning.