Bye Bye Accessories !
Last 28th of April, Colgate made a street marketing campaign in Paris to launch its new product : Colgate MaxWhite One. Girls in the street or in the metro had to take off their accessories to only emphasize their smile. People around them were surprised so that was a very good way to Colgate to arouse curiosity and promote its toothpaste. Bag, ear rings, jacket, bracelet, each object thrown was a chance to win a trip around the world.
With Colgate, your smile is your most beautiful accessory !
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