The Ads'

This advert is a print advertising about some Wonderbras, I found it in a magazine. The advert is divided into two pages face to face. In the middle of the double page, there is a little string which you can move. The reader is abble to participate in the advert, he needs to push up the breasts by making a knot with the two pieces of string. This is a really funny advert which show to women that a wonderbra can make her breasts more attractive and glamorous. It’s a way to convince women about the efficiency of Wonderbras.

We can appreciate the simplicity of the advert, which is really funny and original.

Trough the magic of cutting-edge, architectural light-mapping technology, Ralph Lauren presents the world’s first 4D experience featuring 3D imagery, digital sound effects and scents from Ralph Lauren fragances. Watch as our iconic flagships at New Bond Street in London and in Madison Avenue in NYC are rendered in full-scale, 3D space that can be experienced without the aid of 3D glasses. Watch as the buildings disappear, transform and animate before your eyes into light-filled visual spectcles that leave the live audience of thousands in awe and celebrate ten years of digital innovation at ralphlauren.com

The group’s flagship brand Ferrero, Kinder Bueno has established itself for years as a leader of the delicacy in France. To celebrate its twenty years, the chocolate bar willdress the Paris metro station Auber its colors. This hub of transportation home every day 180,000 passengers. So many people can enjoy the events organized by Kinder.Over 250 square meters, settings will be set up to accommodate the passage of Ile at this station.
At the heart of this complex, air bubbles are hazel in the spotlight. Program, music in”space light” massage hands in the “relaxation” and seating designs in the “spacesmaller appetites. The Kinder Buenos are tasting from 5 to 8 April.

The first images are a backdrop for bright, clear colors. The presence of the bottle of Coca-Cola in this peaceful atmosphere unconsciously bringing well-being in naturereturns a positive image of the product. Moreover it is a drink balanced since it tendsto be consumed by the character during a picnic. The space is huge and quiet, nopollution (bicycle against the tree). The music is reminiscent of Peter and the Wolfand the game goes back humorous animal fables, cartoons for children. In the end,the drink spread in nature and animals become ecstatic to eat what makes us thinkthat the drink is exhilarating. In addition, the slogan Open happiness confirms thisidea.

We can conclude that Coca-Cola has made ​​a full script, which boasts theproperties of its product and a thread that holds us in suspense because we want to know what happened to the bottle. Thanks to this video, the group won an EmmyAwards in the category Advertising.

The advertising for the German make of car Volkswagen -The Forces (Star Wars) – created specially for the Super Bowl 2011, was a real hit on YouTube.

The creators of Marvel Comics Thor’s movie (which goes out in cinemas in a few days) did not make a mistake there and decided to parody this viral video.

The company took back all the codes of the video to put it in the effigy of  her hero, little Thor. A parody to be very fast discovered.

The Nike brand wanted to advance in this spot, its new pair of shoes of football Nike Mercurial Vapor Superfly III .

This spot was realized by Jean-Paul Frenay, an Art Director and very recognized Belgian artist in the middle of the Advertising, and allows to reveal the model with dynamism.

The realization, we well realize it, required a very important budget. The graphic, numeric and digital techniques are in the headland and impressive. It is well and truly the aspect quality that is sold here, more than the characteristics of this new model of  sneaker !

When a brand is associated with an agency, the mixture is explosive and oftenreminds us that the web is the medium of innovation and creativity. Desperados of theHeineken group, joined the French agency Dufresne Corrigan Scarlett to push the limits of YouTube by creating an interactive video “Desperados experience”. The video is simple, you get into a party and you use the options available on youtube as running sound, playing with the scroll bar or catch up with friends via Facebook Connect to host the evening!
You can try it on youtube, but remember that this this video is forbidden in France, so say that you live in Australia or USA and you’re more than 21 years old.

Go on : http://www.youtube.com/desperados[/youtube]

To propose an experience close to the cinema, the jewell brand Swarovski decided to ask to Bruno Aveillan, to realize a short film to pass on the values and the wealth of the mark (story telling is fashionable) in the swan.

A video in the form of tale, in the successful realization.

At the beginning of January, Darwin was among us with the last advertising Audi R8.

We leave on the tracks of the evolution of the Man, the species, and especially on the evolution of the means of transport, the movement.

The 2010 Season of Audi commercial titled “Footsteps of Progress” celebrates the historic milestones associated with Audi engineering and innovation.

A great opportunity for Audi to communicate on the brand and on its range

On the occasion of the International Friendship Day, Coca-Cola had proposed a little bit special distributor:

For the purchase of a drink, the second was offered. Except there was a particularity: the distributor was 3 meters high, and to be able to insert a romm,  it was thus necessary to appeal to a friend. All day long, Argentines were made the leg up, increasing the sales of 1.075 %!

I thought it was a very good strategy to emphasize friendship and solidarity. The concept was perfectly appropiated and made a very positive communication to Coca-Cola.

One coke is good, two is much better. All you need to do is share with your bud!

Look by yourself