HOW TO COMMUNICATE ABOUT HEALTH?
This campaign, realized by Ogilvy Montréal resumes the slogan of the previous year: ” summits to see your buttocks “, which was then associated in close-up of glutei of all kinds and adds to it this time a small “funny” side which translates: you show well your buttocks to laugh, why not make it to protect you!
The campaign through a funny message tries to minimize the difficulty coming to light physically during a screening. This with the aim of calling back the importance of this medical action. The advertising wants to make sensitive all the public because all are concerned.
The main message is above all built to show that the modesty should be the last concern when the health depends on it.
Today more and more commercials use a funny tone to treat difficult subjects. I think that it is something extremely innovative. The advertising bringing much more lightness the individuals do not feel any more frightened.
This entry was posted on Monday, March 28th, 2011 at 2:35 pm and is filed under Reflexion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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