The Ads'

On the occasion of 30 years of the abolition of the death penalty in France and the launch of its new web site: www.abolition.fr, the Ensemble association against the death penalty ( ECPM) invites you to express your position about it.

April 8th, 2011 in the Hall is of the BnF of 10 hours(am) to 20 hours.

To mobilize around this cause, the Marcel agency chose  to settle an original device established with two digital panels face to` face, separated by four metres

Every panel spreads one space : a serviceman with his rifle in cheek on the one, and one condemns, who is  waiting for him to shoot.

–> When a passer-by takes position between both panels, a new video begins, like if he was rewriting the whole story: then, the serviceman releases his weapon and the condemns is free.

I think it’s a good and beautiful message about the abolition of the death penalty. This interactive ad obligating people to take a position and express their opinion if they think it’s wrong and if they think, like most of the world, that’s it doesn’t resolve anything.

To promote its storage furniture, Ikea decided  to launch the debate of whom, of the man or the woman, is the most disorganized?

To try to answer the question, the brand puts comedians on boards and broadcasts them in a sort of viral videos. Besides being able to react to the retorts such as: ” the only thing which a woman will empty it is your bank account ” or ” the only thing which a man will empty, it is his Internet history “.

It was a good communication and very interactiv because the spectator was invited to express his opinion about the show on Facebook.

And to calm the tensions, the brand proposed to the Internet user a ‘ perfect night ‘ personalized in video, to thank him for his information Facebook.

It’s a brillant idea from the brand to make people talk about it and have a positive opinion about.

As you all know, friday, Prince William and Kate Middleton said “yes” to eachother in London. It was probably the more mediatized wedding in the world, since Lady ‘Di.

2,500,000,000 people in the world followed this event, which is represented 1/3 of the world. Most of them even cried in front of their television,  and in front of the “british kiss”.

Forthermore, it’s amazing to learn that French people were more fascinated and interested of this event than british themselves! Apparently, 70% of the british said that they didn’t really care about this wedding, whereas, in France and more particulary, in Paris, people couldn’t stop talking about it!

Since the explosion of web and Internet, I think it’s amazing how today, the medium, can amplified something. Just remember the world cup, in 1999 to realize that it’s obviously true! It was the same last week. For example, in the 9th distric, in Paris, on the enormous screen of the well known mall, Citadium, the images of the wedding were passed in buckle.

At the end, I would say that we couldn’t stand it anymore. And that’s why, I want to make all of you smile and laugh of this mediatization.

Just watch this parody!

Skittles proposes us a new, very strange, but particularly funny advertising campaign. This viral advertising puts in action … your finger ! Five spots suggest you different manners to approach the famous candies.

The slogan ” Taste the rainbow ” is one plays on words in touch with the color of skittles. The brand of candies puts on a moved campaign which would make be supposed to be its sweets for hallucinogenic candies.

One of the most moved ads said that we had to put the finger on the screen to make a cat in fawn at the end.

I let you discover it

After Nicole Kidman, Uma thurman becomame the new muse  of Schweppes. The announcement has been made on April 28th on the occasion of festivity in Paris. She signed a contract during one year, which is valided in the whole of Europe.

This advertising takes back the sentence ” what did you expect? ” And makes it the signature of the brand. In this ad Uma Thurman is interviewed by a young man. During the interview she answers him in a ambiguous way before throwing  to him ” What did you expect? “.

The TV sport has been realized by David Lachapelle, and conceived by the agency Fred & Farid.

During it pursue Oussaman Ben laden inspired numerous advertisements. We can however wonder if they were really convincing?

As you were able to see all over the different medias, Oussama Ben Laden had been murdered this night by a commando squads American. During he pursue Ben laden inspired numerous advertisements. In passing of Canal +, to Volkswagen all the advertisements used his image to communicate in a funny way. The purpose tried to shock the consumer to make him remember the advertising.

However, are these advertisings really relevant?  In every case, they enormously circulated (in particular on Web).

The AIDES association which fights against the HIV proposes us a new spot, called ” Popol the tourist “. We follow the journeys of the nice Popol in every corner of the world, between Hollywood, Egypt and Russia there. 

This advertising  uses comics  to touch the audience. This is a better way to  understand and pay attention to AIDS.

Often covered with a hat on the head, but not all the time, the cartoon movie ends on the message ” We do not know where it has been, protect yourselves “.

This small viral movie wass signed by Goodby, Silverstein and Partners and produced by Seagulls Fly, on a music of Big Foote Music

Good and funny initiative on behalf of IKEA last Saturday, April 02nd!

A small gathering setting 3 teams (and their supporters) of 3 different business schools (ESCE, IESEG and ESSCA)

Their goal? Return most members of their team in a fiat 500 dressed in the Swedish giant’s colors.

They were 45 guests to etablish the carpool world record, in finally etablished by IESEG business school with 14 persons in an old and original Fiat 500!

It’s already been a week that we can see on every subways the last advertising countryside of the amusement park DisneyLand Resort Paris.

A creation which monopolize the totality of advertising spaces of the stations, and which, by interaction of the posting, from one quay to another, created a feedback by the travellers.

This campain created a real interactivity and increase the capital sympathy of the company. It’s based on a simple, but effective, process. All of the spaces are full of portraits of amazed and filled children, tallied very tight with the very small mention located at the bottom of the visual :

“What it saw? Look on the quay of opposite”.

On the other, spaces are filled of visuals on which are written “One goes in Eurodisney” in various ways.

Here is the new Chanel campaign advetising, in which is advanced all the symbolic cosmetics of the brand, in the range make-up.

Through this animated campaign  playing on a rewarding music and on a speed with which the products are demonstrated, we really discover an ad campaign as high as the mark.

I think that the main interesting point is that a brand, with a location as  ”luxury” as Chanel , did not want to put height the view and stayed extremely sober by playing on a playful side with robots and spiders represented from mascara and from lipsticks.

Nevertheless, this campaign, which goes away from those traditional and usual, with Nicole Kidman or Audrey Tautou, stay to anchor in the spirits for its originality.

However, he side high range of the brand, isn’t leave aside because the products always keep their glamorous and attractive sides.