Friday, 6. May 2011
As we enter 2011, Martin Solveig’s most exciting chapter is just beginning. Currently flying high with what is his biggest hit to date, ‘Hello’, has already topped charts across Europe and around the world and has achieved A-list status on the biggest radio stations. In addition to this, ‘Hello’ has clocked up close to 15 million views on Youtube.
Set amongst the media furore of The Roland Garros French Tennis Open, ‘Hello’ follows the story of a DJ who is in training because it takes “a lot of skill and a lot of energy to become a DJ”. Spurred on by the off-the-wall plots of his manager, French DJ Gregory Darsa, Martin finds himself unwittingly staged on centre court for the match of his life against Bob Sinclar. Sinclar is a seasoned pro, and Martin’s inexperience on the court shows – that is, until the love of his life shows up. But things of course don’t always run so smoothly… all’s fair in love and war, right?
The new single, with its huge crossover appeal and popular structure, is firm evidence of Martin’s musical prowess, unstoppable energy and strong sense of humour as he delivers a shot of cynicism and good-hearted humour into the arm of pop music. This highly improbable match was shot on location in front of 12,000 spectators, the day before the beginning of the competition thanks to the exceptional kindness of the Roland Garros’ management. The extravagant duel was punctuated with unexpected but welcome interventions from real international tennis stars such asNovak Djokovic, Gaël Monfils, Olivia Sanchez, Mathilde Johansson and hosted by Nelson Montfort.
If you’re one of the 4 million+ people who thought Episode 1 of Martin Solveig’s SMASH webseries was the bomb, then take 11 minutes out of your time to consider Episode 2 entitled ‘Initials S.H.E’ – Martin, accompanied by his “manageur” Lafaille, visits Singapore for some quality down time after being told his tennis career may not be his best attribute. Among the madness and hilarity that ensues, keep your ears peeled for your first and only chance to hear two new instrumentals from Solveig’s forthcoming “SMASH” album!
It’s time to “Smash The Headband” all over again.
Guest Starring: Martin Solveig, Gregory Darsa, Flo Lafaye, Gael Monfils, Francois Rollin, Jo Wee & Melanie Laurent
Soundtrack by Martin Solveig from the forthcoming album “SMASH”
Over 35 million people indulged in the 7-minute video extravaganza that accompanied Martin Solveig’s last record and international hit ‘Hello’. Shot in front of a live audience at the Roland Garros tennis world championships in France, the music video saw unprecedented success for the quirky Frenchman and set a creative benchmark for music videos across the board. But the triumph of this visual masterpiece was just the start, because what Martin Solveig has managed to pull off with his next video is quite simply out of this world.
Not content with 15,000 extras, Martin and fictional ‘manageur’ LaFaille went all out to recruit the audience of France’s biggest and most prestigious football stadium – the stunning Stade de France, shot in just one take at the France vs. Croatia friendly on March 29th.
Inspired by Martin’s latest cut “Ready 2 Go”, LaFaille imagines a stadium-sized stunt to grab the world’s attentionand to take his artist all the way to the top! Armed with headbands, umpire chair, cheerleaders carrying baguettes and a football kit, the capering duo hijack the stadium at full capacity for an unforgettable performance.
There really is no way to describe the overwhelming scale and wit of this video, one of the most ambitious ever undertaken. Ladies and gentlemen, Martin Solveig, LaFaille and Caporal films present…Smash Episode 3, “Ready 2 Go”.
